The GFK Grange is our modern gathering place—a nod to the historic Grange movement, where communities came together to learn, share, and strengthen the fabric of rural life. Rooted in that same spirit, this space brings forward the stories, insights, and strategic thinking that power our work with mission-driven organizations, small businesses, and legacy institutions. Here, we celebrate community, elevate local voices, and offer practical guidance for leaders committed to growing with purpose.
Revitalizing Dad’s Farm: A Brand Relaunch Journey
If you’ve ever driven through Southwest Michigan, you’ve likely felt the heartbeat of places like Dad’s Farm. Part local market, part scratch kitchen, part wholesale operation—and all community—the brand had deep roots but was ready for a new chapter. Dad’s Farm partnered with GFK to rebuild, relaunch, and reintroduce themselves to a region that loves…
Redefining Nutrition Insecurity in Southwest Michigan
When Nutrition Exchange set out to redefine how Southwest Michigan understands—and responds to—nutrition insecurity, they came to GFK with a clear conviction: this work needed to feel human, accessible, and rooted in real community stories, not just data points. What began as a discovery conversation quickly unfolded into a deep, mission-centered branding engagement that shaped…
Collaborative Strategy for Mission-Driven Success at GFK
At GFK Consulting, we don’t believe in one-size-fits-all solutions—or in rushing to the finish line without fully understanding the heart of the work. Whether we’re building a brand, refreshing a website, or shaping a social strategy, our process always starts in the same place: with people, purpose, and possibility. Because when you’re trusted to elevate…
GFK Consulting, LLC. 