About Us

Rooted in Community. Built for Impact. Ready for Scale.

Who We Are

GFK Consulting, LLC is a purpose-driven brand and strategy studio that partners with mission-driven farms, nonprofits, local businesses, and community organizations — as well as corporate and enterprise-scale teams looking for a nimble, human-centered strategic partner.

We believe in the power of story, identity, and authentic connection. Whether you’re a grassroots nonprofit or a national organization modernizing its brand, we help you grow with clarity, heart, and strategic rigor.


Our Origins & Why We Exist

GFK grew from hands-on work with real community projects — farms like Dad’s Farm, impact organizations like Nutrition Exchange, and grassroots programs like Urban Alliance — where strategy, identity, and operations had to work together to serve real people.

What began as a passion for strengthening local initiatives quickly expanded:
we saw that the same clarity, structure, and brand discipline needed at the grassroots level is equally essential inside large corporations and legacy institutions.

Today, GFK supports organizations of every size — from a single-location farm market to enterprise entities with complex internal systems — all with the same mission:

Build brands and strategies that create lasting, meaningful impact.


Our Values

Impact over optics

We care about what your work does in the world — not just how it looks.

A story worth telling

Every organization has a narrative that can drive connection, trust, and loyalty. We help you articulate it.

Sustainable, scalable growth

Whether you’re a growing nonprofit or an enterprise team looking to modernize operations, we design pathways that scale.

Community-forward thinking

Even when partnering with corporate clients, our approach remains grounded in empathy, clarity, and human connection.

Integrity & transparency

No jargon. No fluff. No inflated processes. Just smart strategy and honest partnership.


What We Do

Brand Strategy & Identity

We develop clear, compelling brand identities rooted in values and elevated by thoughtful design.

Digital Presence & Website Development

From small-business websites to full-scale enterprise refreshes, we create digital foundations built for clarity, function, and growth.

Strategic Planning & Organizational Roadmapping

We help teams — big and small — define priorities, streamline systems, and build plans for long-term success.

Community Engagement & Outreach Strategy

For nonprofits, regional institutions, and corporate teams investing in community: we help you build authentic relationships and responsible outreach strategies.

Impact Marketing & Campaign Development

We craft campaigns that educate, inspire, and mobilize — whether for local missions or large-scale organizational initiatives.


Ready for Corporate & Enterprise Clients

While GFK’s heart is in community-centered work, our capabilities, processes, and talent network scale to corporate environments with ease.
We bring:

  • Agency-level brand strategy and execution
  • Experience managing multi-stakeholder, multi-department initiatives
  • Clear scopes, structured communication, and reporting
  • The ability to integrate with internal marketing, HR, DEI, or community relations teams
  • Efficient, flexible workflows that outperform traditional agencies in speed and cost

You get small-studio heart with big-agency capability.


Who We Serve

We proudly partner with:

  • Small farms & agriculture-based businesses
  • Community organizations & nonprofits
  • Local and regional food & nutrition initiatives
  • Arts, education, and youth development groups
  • Growing small businesses
  • Corporate and enterprise-level organizations seeking modern identity, elevated messaging, mission alignment, or community strategy

If you value clarity, mission, and connection, you’ll fit right in.


Why We Do It

Because whether you’re a local farm market, a statewide nonprofit, or a national organization — your work should be seen, understood, and supported.

Because strong branding and strategy help good work reach further.

Because mission-driven organizations of every size deserve partners who care as much as they do.

Because when organizations thrive, communities thrive too.


Let’s Build Something With Purpose

Whether your team is small, grassroots, and growing — or large, established, and ready for a strategic evolution — GFK Consulting is here to help you shape a future rooted in impact.